Search Engine Optimisation is a technique used to improve your chances to acheive a higher ranking in Search Engines. The aim is to acheive the highest ranking possible, preferably in the top ten rankings in a Search Engine.
The higher the ranking, the more free and qualified leads for your business.
Click here to find out more about inserting your website into Search Engines.
Click here to find out more about where you rank/place in Search Engines.
Click here to find out how you compare with the Top 10 Websites on Google.com
Why do you have to optimize your web pages for search engines?
There are billions of web pages on the Internet. It's obvious that not all of them can be listed in the top 10 results on search engines. Search engines only list web sites that they find relevant to a special topic. You must make sure that your web site is such a site.
If search engines cannot find out that your web site is about
fishing equipment, they cannot give your web site high rankings for that keyword. The process of optimizing your web pages so that search engines find them relevant is called search engine optimization (SEO).Only a few web surfers look further than the first or second result page of a search engine
75% of searchers never look further than page one (Source: Georgia Institute of Technology). Most search engines display ten results on the first page; and very few searchers click the links to look at the second page.
Usability expert Jakob Nielsen points out: "Users almost never look beyond the second page of search results." Danny Sullivan, ClickZ Search Engine Marketing Columnist, puts it out this way: "Being listed 11 or beyond means that many people may miss your web site."
For that reason, search engine optimization is crucial if you want to be successful with your web site.
If you want to get targeted visitors from search engines, you must optimize your web pages for search engines.
It's not enough to submit your web site to search engines.
Are there thousands of search engines?
Some people promise to submit your web site to 50,000 or more search engines.
There aren't thousands of search engines on the Internet. The majority of these 50,000 so called "search engines" are free for all (FFA) link pages or special interest web pages. Submitting your web page to thousands of FFA sites means that you'll end up with thousands of spam email messages.
In addition, you won't receive a single visitor when you submit your web site about office equipment to a directory of poets in Poland.